Frieze Masters: Virgin. Muse. Heroine.London
ProvenancePrivate Collection, Milan
G. Celant, Rotella, Milan 2004, pp. 259, 548.
G. Celant, Mimmo Rotella. Décollages e retro d’affiches, exh. cat. Milan, 2014, p. 280, no. 423.
A. Soldaini, Mimmo Rotella, exh. cat. Robilant+Voena, London, 2015, illustrated p. 104, and p. 206, no. 57.
G. Celant, Mimmo Rotella: Catalogue raisonné, vol. I: 1944–61, Milan, 2016, p. 85.
Nice, Musée d’art Moderne et d’Art Contemporain, Mimmo Rotella. Rétrospective, 11 December 1999–3 April 2000, no. 78
Milan, Palazzo Reale, Mimmo Rotella. Décollages e retro d’affiches, 13 June–31 August 2014, no. 166
London, Robilant+Voena, Mimmo Rotella, 6 February–24 March 2015
Triennale di Milano, Arts & Foods-Rituals since 1851, 9 April–1 November 2015
Rome, Galleria Nationale d'Arte Moderna e Contemporanea, Mimmo Rotella Manifiesto, 30 October, 2018–10th February 2019
Arachidina is among Mimmo
Rotella’s most iconic works. During the period between 1961 and 1963 Rotella
felt a frustration with what he saw as a stagnant art world which was not
moving forward, and after having seen new tendencies and explorations in
painting whilst frequenting the Tartaruga and Salita galleries in Rome, he
sought to extend his creative vocabulary by using advertising and film posters.
In particular Rotella focused on branding, marketing and the enticing display
of products for sale which had became the modern-day protagonists of commercial
and cultural communication and promotion.
Choosing images from both film posters and contemporary advertising such as Birra, Il Punto e Mezzo or The Hot Marilyn (all 1962) and by stripping them from the walls and working on them with a burin, he subverted and changed the meaning of the images. The art critic Guido Le Noci perhaps more accurately described them as “doppio décollage” (double décollage) after encountering Rotella’s solo exhibition in Apollinaire Gallery, Milan in 1962. In fact the artist was very careful when stripping the posters from the walls and carefully manipulated the obtained fragments which were crucial in illustrating his desired impression.
The artwork described above is subject to changes in availability and price without prior notice. Where applicable ARR will be added.