Tessa, a company that runs a group purchase business in Seoul, opened the exhibition “I, Fontana” featuring 20 works in collaboration with Robilant+Voena. Only those who had participated in the purchase of “Concetto Spaziale” by Lucio Fontana (1899-1968), one of the 20 pieces at the show, were admitted to the exhibition. The piece was put on sale at 1.3 billion won. A total of 3,724 people participated in purchasing the artwork without having seen the work in person. The exhibition ran through July 24 at #Untitled, the company‘s showroom in Seoul.
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